I am a Creative Director who gets my hands dirty in film, design, and photography.
My work is a result of a passion for exploring the natural world and getting my hands dirty in all aspects of the creative process. I set about crafting experiences that bring authenticity to the forefront.
For 15yrs I played at Yeti Cycles working fighting my way up to Creative Director, but now I am forging a new path on my own. What remains constant is my process of working hard with less to create holy shit yeah.
Getting after it in the field.
Things I've learned and skills I've earned.
Over the years I worked hard to teach myself a range of skills in order to be self-reliant. That do-everything philosophy carries with me to this day. While I am partial to film and interactive experiences, having a background in a broad range of disciplines allows for greater understanding and collaboration.
Early in my creative journey, I largely ignored video as the image quality sucked unless you were in Hollywood. That all changed when I picked up my first RED digital cine-camera. I started by just capturing those same visceral moments in slo-mo and great light, but it has evolved to more than that. The story of the subject now dictates what I film.
Concept / Writing
Websites / Interactive
Every brand needs a website right... but to what end. Most sites look the same and deliver very little joy to the user. My goal is to make brands relevant to people’s lives and give them more significant and important roles than just providing things to buy. The websites and interactive projects I work are crafted for that purpose.
My journey into photography started as a need to capture assets for design work. I bought my first camera back in '01, a Canon 5d, and since that fateful purchase images have dominated my work. I am drawn to capturing pure visceral moments and the lifestyle that surrounds adventure. After being published in the likes of the Bike Mag Photo Annual and the Red Bull Illume book, I transitioned from submitting work to controlling the narrative with like-minded brands.
Be bold, be authentic, don't advertise. As a brand, you need to create something of interest and let users seek it out. That is what I have learned over the years. It seems simple, but as brands grow they lose their way and become conservative. I strive to push back against that wall of fear and create to inspire.
Voice & Messaging
Logos gave away my pencil set to my daughter
This is where it all started for me. Being a visual person graphic design and the crossroads of type, images, and communication was fascinating. My exploration into other creative realms was all in an effort to capture visuals to bring back to this discipline. Some say it is dead but it still holds a special place in my heart.
Poor attempt at a selfie. Not sure why I am mean mugging-it.