I am a Creative Director who likes to get my hands dirty in design, films, and photography.

I am a Creative Director who likes to get my hands dirty in design, films, and photography.

I am a Creative Director who likes to get my hands dirty in design, films, and photography.

I am a Creative Director who likes to get my hands dirty in design, films, and photography.

My work is the result of a passion for exploring the natural world and crafting films and experiences that bring authenticity to the forefront. For the last 15 years I worked played at Yeti Cycles but now I am forging a new path on my own. What remains constant is my process of doing more with less to create holy shit yeah.

Craig Grant, Iceland, 2015
Getting after it in the field.
Skills

Things I've learned and skills I've earned.

Things I've learned and skills I've earned.

Things I've learned and skills I've earned.

Over the years I worked hard to teach myself a range of skills to be self-reliant. That do-everything philosophy carries with me to this day. While I'm partial to film and interactive projects, having a background in a range of disciplines allows for better understanding and collaboration.

Skills — Short Films
Skills — Short Films

Crafting stories is fun, but it's hard work and late nights.

Early in my creative journey, I mostly ignored video work as the image quality sucked unless you were in Hollywood. That all changed when I picked up my first RED digital camera. I started by capturing pure visceral moments in great light, but now the story of the subject dictates what I film.

Early in my creative journey, I mostly ignored video as the image quality sucked unless you were in Hollywood. That all changed when I picked up my first RED digital cine-camera. I started by just capturing those same visceral moments in slo-mo and great light, but it has evolved to more than that. The story of the subject now dictates what I film.

Directing
Cinematography
Editing
Concept / Writing

Directing
Cinematography
Editing
Concept / Writing

Directing
Cinematography
Editing
Concept / Writing

Racing Winter one of my faves
Skills — Interactive

Design and </code> need to work together.

Everyone needs a website, but to what end. Most sites look the same and deliver very little joy to the user. I strive to design experiences that create interest and allow users to interact, learn, and have fun. To achieve this design and </code> need to work together. I collab with clients and developers from the start, in the same room.

Creative Direction
Content Development
Interactive Design
eCommerce Strategy
Code nope, call my peeps at Legwork

Yeti Cycles Bike Hero
yeticycles.com recent interactive work
Skills — Photography

Nothing better than a good photo.

Nothing better than taking a good photo.

Nothing better than taking a good photo.

My journey into photography started as a need to capture assets for my design work. That need grew into a love of taking images that occupy the lifestyle and sport of people moving through natural landscapes. There is no better feeling than taking a photo that pulls people in to look and wonder.

My journey into photography started as a need to capture assets for design work. I purchased my first camera back in '01, and ever since imagery has dominated my work. I gravitate towards capturing pure visceral moments and the lifestyle that surrounds it. Over time I moved from submitting work to controlling the narrative with like-minded brands.

Green River UT, Elliot Jackson, Craig Grant
Red Bull Illume finalist for "Energy"
Skills — Branding

Building a brand takes commitment.

Building a brand takes a huge commitment.

My goal is to make brands relevant to people’s lives and give them more significant roles than just providing things to buy. It seems simple, but it takes time, patience, and many arguments discussions. You can't let fear guide your decisions. Be bold. Be authentic.

Content Direction
Voice & Messaging
Brand Style
Logos my daughter stole all my art supplies

Skills — Print Design

Foundation of my design principles.

Print design is where my creative journey started. The crossroads of type, imagery, and how they communicate is fascinating to me. While my creative exploration pushed into other disciplines, the principles I learned here laid the foundation of my creative thinking.

Catalogs
Brand Books
Ads

Holla

Let's grab a beer and talk f/stops or something.

Let's grab a beer and talk f/stops or something.

Vimeo
Instagram maybe, never, probably should.

2016; Colorado; Fall; Personal; Sneakerboots; Craig Grant
Poor attempt at a selfie. Not sure why I am mean mugging-it.