My work is the result of a passion for exploring the natural world, and crafting experiences and films that bring authenticity to the forefront. For the past 15 years I worked played at Yeti Cycles, but now I am forging a new path on my own. What remains constant is my process of working hard with less to create holy shit yeah.
Over the years I worked hard to teach myself a range of skills to be self-reliant. That do-everything philosophy carries with me to this day. While I am partial to film and interactive experiences, having a background in a broad range of disciplines allows for greater collaboration.
Be bold, be authentic, don't advertise. As a brand, you need to create something of interest and let users seek it out. That is what I have learned over the years. It seems simple, but as brands grow they lose their way and become conservative. I strive to push back against that wall of fear and create to inspire.