Craig Grant

About

I am Creative Director Whatever That Means.

Overview

My work is a result of a passion for exploring the natural world and getting my hands dirty in all aspects of the creative process.

I set about crafting films and interactive stories with other like-minded brands that focus on bringing the authenticity of adventure to the forefront. The projects may vary but what remains constant is "my process" of working hard with less to create holy shit.

Like long self-written bios written read more

2016; Colorado; Fall; Personal; Sneakerboots; Craig Grant

Poor attempt at a selfie. Not sure why I am mean mugging-it.

Skills

Thinds I've Learned and Skills I've Earned.

Over the years I worked hard to teach myself a range of skills. Why, when I started I had no budgets you needed to be self-reliant. That do-everything philosophy carries with me to this day, even if I prefer motion these days, as it allows for greater understanding and collaboration with talented peeps and brands.

Print Design

This is where it all started for me. Being a visual person graphic design and the crossroads of type, images, and communication was fascinating. My exploration into other creative realms was all in an effort to capture visuals to bring back to this discipline. Some say it is dead but it still holds a special place in my heart.

Catalogs
Brand Books
Editorial Ads
Packaging
Display

201108_Verbier_158-project-thumb

Photography

My journey into the photography started as a need to capture assets for design work. I bought my first camera back in '01, a dSLR Canon 5d, and since that fateful purchase still imagery has dominated my work. I am drawn to capturing pure visceral moments, the lifestyle that surrounds adventure, and our connection to the natural landscape. After being published in the likes of the Bike Mag Photo Annual and the Red Bull Illume book, I transitioned from submitting work to controlling the narrative with like-minded brands.

Adventure
Landscape
Commercial
Portrait  working on this

Films

Early in my creative journey, I largely ignored video as the image quality sucked unless you were in Hollywood. That all changed when I picked up my first RED digital cine-camera.  I started by just capturing those same visceral moments in slo-mo and great light, but it has evolved to more than that. The story of the subject now dictates what I film and is my favorite medium. 

Directing
Cinematography
Editing
Production
Concept / Writing

Websites / Interactive

Everbody needs a website right...  that is what a brand will say and while they do need a site the better question is what for. For me was to present how the customer utilizes brands products to bring joy into their lives. The website and interactive projects I work on crated are all for the purpose...

Creative Direction
Digital Design
eCommerce Strategy
Content Development
Functional Prototyping
Code Nope, call my peeps at Legwork

Brand Identity

Be bold, be authentic, don't advertise.  As a brand, you need to create something of interest and let users seek it out. That is what I have learned over the years. It seems simple, but as brands grow they lose their way and become conservative. I strive to push back against that wall of fear and create to inspire.

Content Direction
Voice & Messaging
Building a Brand Style

Social Engagement
Logos Gave away my pencil set to my daughter