I am a Creative Director who gets my hands dirty in film, design, and photography.

My work is a result of a passion for exploring the natural world and getting my hands dirty in all aspects of the creative process. I set about crafting experiences that bring authenticity to the forefront.

For 15yrs I played at Yeti Cycles working fighting my way up to Creative Director, but now I am forging a new path on my own. What remains constant is my process of working hard with less to create holy shit yeah.

Read More  long self-written bio

Craig Grant, Iceland, 2015

Getting after it in the field.

Skills

Things I've learned and skills I've earned.

Over the years I worked hard to teach myself a range of skills in order to be self-reliant. That do-everything philosophy carries with me to this day. While I am partial to film and interactive experiences, having a background in a broad range of disciplines allows for greater understanding and collaboration.

Films

Early in my creative journey, I largely ignored video as the image quality sucked unless you were in Hollywood. That all changed when I picked up my first RED digital cine-camera.  I started by just capturing those same visceral moments in slo-mo and great light, but it has evolved to more than that. The story of the subject now dictates what I film.

Directing
Cinematography
Editing
Concept / Writing

One of my faves Racing Winter

Websites / Interactive

Yeti Cycles Bike Hero

Recent interactive work yeticycles.com

Every brand needs a website right... but to what end. Most sites look the same and deliver very little joy to the user. My goal is to make brands relevant to people’s lives and give them more significant and important roles than just providing things to buy. The websites and interactive projects I work are crafted for that purpose.

Creative Direction
Content Development
Digital Design
Prototyping
eCommerce Strategy
Code nope, call my peeps at Legwork

Photography

My journey into photography started as a need to capture assets for design work. I bought my first camera back in '01, a Canon 5d, and since that fateful purchase images have dominated my work. I am drawn to capturing pure visceral moments and the lifestyle that surrounds adventure. After being published in the likes of the Bike Mag Photo Annual and the Red Bull Illume book, I transitioned from submitting work to controlling the narrative with like-minded brands.

Adventure
Commercial
Landscapes

Green River UT, Elliot Jackson, Craig Grant
Yeti Cycles Branding

Brand Identity

Be bold, be authentic, don't advertise.  As a brand, you need to create something of interest and let users seek it out. That is what I have learned over the years. It seems simple, but as brands grow they lose their way and become conservative. I strive to push back against that wall of fear and create to inspire.

Content Direction
Voice & Messaging
Brand Style

Logos  gave away my pencil set to my daughter 

Print Design

This is where it all started for me. Being a visual person graphic design and the crossroads of type, images, and communication was fascinating. My exploration into other creative realms was all in an effort to capture visuals to bring back to this discipline. Some say it is dead but it still holds a special place in my heart.

Catalogs
Brand Books
Ads

Getting lost in Iceland, away from the peepers.

Getting lost in Iceland, away from the peepers.

Contact

Let's grab a beer and talk f/stops or something.

Stalkers

Vimeo
Instagram  was going to join for work reasons, but looking for the right reasons
Behance  coming soon-ish

2016; Colorado; Fall; Personal; Sneakerboots; Craig Grant

Poor attempt at a selfie. Not sure why I am mean mugging-it.