I'm a self-taught director, cinematographer, and photographer working at the intersection of sport and culture.

I'm a self-taught director, cinematographer, and photographer working at the intersection of sport and culture.

My work provides escape into compelling environments, communicating authentic stories that make a human connection. I focus on creating short films, commercial edits, and visuals for interactive experiences. No fluff only the good stuff.

For the last decade, I worked at Yeti Cycles as their Creative Director and principal filmmaker but now I'm forging a new path of my own (freelance). What remains constant is my "DIY" spirit of getting my hands dirty in all aspects of the creative process.

Craig Grant, Product, Yeti Cycles
That's bikes not coolers
That's bikes not coolers
That's bikes not coolers
That's bikes not coolers
Craig Grant, Colorado
I don't like selfies
I don't like selfies
I don't like selfies
I don't like selfies

A few things I've learned and some skills I've earned.

Craig Grant - BTS -Kamloops, British Columbia.

1. Keep creating, keep learning

My creative journey started in design, as the combination of type and imagery on the page fascinated me. Day after day, I began the arduous task of learning the craft. Then I needed images for my work, so I started taking photos. This process repeated over the years and I taught myself a range of skills to become self-reliant. As I begin to specialize more and collab, what I learned then carries with me and informs my work.

Craig Grant – BTS -Kamloops, British Columbia.

2. Crafting stories is fun, but it's hard work

I started out by capturing pure visceral moments in great light, but now the story drives what I film. It requires hard work and many late late late late nights, but when the images and sound come together just right — it's all worth it.

3. Nothing better than a good photo

I have found that no matter what creative challenge I embark on, high-quality imagery is critical. As compelling photography makes you stare and wonder. As I evolve my visual style, a new goal is to capture the connection to a place, not just the beauty of a landscape or a moment of action.

BTS_SkiTow_LoRes

4. Collaboration makes things better

You don't know it all, so you need to team up. It takes time to find your tribe of trusted collaborators, but once you do ideas flourish, problems get solved, and the work gets elevated in unexpected ways. Plus after a successful project, it is more fun to share a beer and celebrate with others than sip alone.

5. Building a brand takes commitment

My goal is to make brands relevant to people’s lives and give them more significant roles beyond just providing things to buy. I spent a decade at Yeti Cycles, helping to re-establish the brand and create a visual identity through films, photography, interactive sites, print, and so on. You can’t let fear guide your decisions. Be bold. Be authentic.

It's nice to get a pat on the back, once in a while.

Vimeo x1

Vimeo x1

"Best of the Year"

Vimeo x7

"Staff Pick"
Booyah!
Booyah!
Booyah!
These are hard to get
These are hard to get

Mountain Film x2

Telluride "Official Selection"

Red Bull Illume x2

Red Bull Illume x2

Finalist

Vimeo x1

"Best of the Year"

Vimeo x7

"Staff Pick"

Mountain Film x2

Mountain Film x2

Telluride "Official Selection"

Red Bull Illume x2

Red Bull Illume x2

Finalist
Booyah!
Booyah!
Booyah!
Booyah!

Yeti Cycles

Vimeo "Best of the Year"

Yeti Cycles: SB165

Vimeo "Staff Pick"

2019

Photo Vagabond

Vimeo "Staff Pick"

2018

Jubal Davis — Crested Butte, CO

Red Bull Illume "Finalist: Wings"

2019

Silent Shredder

Vimeo "Staff Pick"

2017

High Altitude Lines

Vimeo "Staff Pick"

2017

Fringe of Whitefish

Vimeo "Staff Pick"

2017

Southwest Wandering

Vimeo "Staff Pick"

2016

The San Juans

Vimeo "Staff Pick"

2014

Eliot Jackson — Green River, UT

Red Bull Illume "Finalist: Energy"

2013

Yeti Cycles
Vimeo "Best of the Year"
Yeti Cycles: SB165
Vimeo "Staff Pick"
2019
Photo Vagabond
Vimeo "Staff Pick"
2018
Jubal Davis — Crested Butte, CO
Red Bull Illume "Finalist: Wings"
2019
Silent Shredder
Vimeo "Staff Pick"
2017
High Altitude Lines
Vimeo "Staff Pick"
2017
Fringe of Whitefish
Vimeo "Staff Pick"
2017
Southwest Wandering
Vimeo "Staff Pick"
2016
The San Juans
Vimeo "Staff Pick"
2014
Eliot Jackson — Green River, UT
Red Bull Illume "Finalist: Energy"
2013

Let's grab a beer and talk f/stops or something.

The process of collab—ing with committed brands, agencies, and individuals on projects big and small gets me stoked.

The process of collab—ing with committed brands, agencies, and individuals on projects big and small gets me stoked.

Craig Grant, BTS, Racing Winter
In my element
In my element
In my element

About