I am a self-taught creative director, filmmaker, and photographer based in Colorado.

My work provides escape into compelling and authentic environments while making a human connection. I focus on making short films, commercial edits, and visuals for interactive experiences. No fluff only the good stuff.

For the last decade, I worked at Yeti Cycles as their creative director but now I am forging a new path of my own. What remains constant is my "DIY" spirit of getting my hands dirty in all aspects of the creative process. Hit me up and let’s make something rad.

Craig Grant, Colorado
01
Craig Grant, Product, Yeti Cycles
02
01
Sorry for mean-muggin it. I like the outdoors but I don't like selfies.
02
That's Yeti Cycles for bikes not Yeti Coolers for plastic tubs that you fill with ice.

A few things I've learned and some skills I've earned.

Craig Grant - BTS -Kamloops, British Columbia.
03
BTS_SkiTow_LoRes
04
Craig Grant – BTS -Kamloops, British Columbia.
05

01—

Keep creating, keep learning

My creative journey started in design, as the combination of type and imagery on the page fascinated me. Day after day, I began the arduous task of learning the craft. Then I needed images for my work, so I started taking photos. This process repeated over the years and I taught myself a range of skills to become self-reliant. As I begin to specialize more and collab, what I learned then carries with me and informs my work.

03
I normally don't shoot from a parking lots.
04
You can't do it alone. Sometimes you need a buddy and some rope.
05
When all else fails throw some dust in the air against a backlit sun.
F. 03
I normally don't shoot from a parking lots.
F. 04
You can't do it alone. Somtiems you need a buddy and some rope.
F. 05
When all else fails throw some dust in the air against a backlit sun.
03
I normally don't shoot from a parking lots.
04
You can't do it alone. Sometimes you need a buddy and some rope.
05
When all else fails throw some dust in the air against a backlit sun.

02—

Crafting stories is fun, but it's hard work

I started out by capturing pure visceral moments in great light, but now the story drives what I film. It requires hard work and many late late late late nights, but when the images and sound come together just right — it's all worth it.

03—

Nothing better than a good photo

Nothing better than a good photo.

Nothing better than a good photo.

I have found that no matter what creative challenge I embark on, high-quality imagery is critical. As compelling photography makes you stare and wonder. As I evolve my visual style, a new goal is to capture the connection to a place, not just the beauty of a landscape or a moment of action.

04—

Collaboration makes things better

You don't know it all, so you need to team up. It takes time to find your tribe of trusted collaborators, but once you do ideas flourish, problems get solved, and the work gets elevated in unexpected ways. Plus after a successful project, it is more fun to share a beer and celebrate with others than sip alone.

05—

Building a brand takes commitment

My goal is to make brands relevant to people’s lives and give them more significant roles beyond just providing things to buy. I spent a decade at Yeti Cycles, helping to re-establish the brand and create a visual identity through films, photography, interactive sites, print, and so on. You can’t let fear guide your decisions. Be bold. Be authentic.

Let's grab a beer and talk f/stops or something.

Let's grab a beer and talk f/stops or something.

Let's grab a beer and talk f/stops or something.

Let's grab a beer and talk f/stops or something.

The process of collab—ing with committed brands, agencies, and individuals on projects big and small gets me stoked.

Craig Grant, BTS, Racing Winter
06
06
06
Out in the field working the f-stops, for the Racing Winter project.
Out in the field working the f-stops, for the Racing Winter project.
Out in the field working the f-stops for the Racing Winter project.

You went full send.

You went full send.

You went full send.

Full send.