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Craig Grant, BTS, Canada, 2017
2016; Colorado; Fall; Personal; Sneakerboots; Craig Grant
I hate selfies.

As a self-taught filmmaker and photographer, my work provides a visual escape into natural environments, conveying authentic stories across sport and culture. I take pride in moving quickly in uncertain conditions with small, tight-knit teams to create entertaining commercial and documentary content that makes a human connection. I collaborate with brands and athletes using my skills as a director, cinematographer, editor, and image-maker to create work that resonates. 

For the last decade, I worked at Yeti Cycles as their Creative Director responsible for crafting short films, commercial edits, product content, photography, and designing interactive experiences. Over time these efforts helped build the brand and create a "freak" like following, but my curiosity to explore a world beyond two wheels could not be ignored. So, I struck out on my own (aka freelance).

Awards & Recognition.

Yeti Cycles

Vimeo "Best of the Year"

Yeti Cycles: SB165

Vimeo "Staff Pick"

2019

Photo Vagabond

Vimeo "Staff Pick"

2018

Photo Vagabond

Mountain Film "Official Selection"

2019

ColoRADo

Mountain Film "Official Selection"

Jubal Davis — Crested Butte, CO

Red Bull Illume "Finalist: Wings"

2019

Silent Shredder

Vimeo "Staff Pick"

2017

High Altitude Lines

Vimeo "Staff Pick"

2017

Fringe of Whitefish

Vimeo "Staff Pick"

2017

Iceland Escape

Mountain Film "Official Selection"

2016

Southwest Wandering

Vimeo "Staff Pick"

2016

The San Juans

Vimeo "Staff Pick"

2014

Eliot Jackson — Green River, UT

Red Bull Illume "Finalist: Energy"

2013

Yeti Cycles
Vimeo "Best of the Year"
Yeti Cycles: SB165
Vimeo "Staff Pick"
2019
Photo Vagabond
Vimeo "Staff Pick"
2018
Photo Vagabond
Mountain Film "Official Selection"
2019
ColoRADo
Mountain Film "Official Selection"
2019
Jubal Davis — Crested Butte, CO
Red Bull Illume "Finalist: Wings"
2019
Silent Shredder
Vimeo "Staff Pick"
2017
High Altitude Lines
Vimeo "Staff Pick"
2017
Fringe of Whitefish
Vimeo "Staff Pick"
2017
Iceland Escape
Mountain Film "Official Selection"
2016
Southwest Wandering
Vimeo "Staff Pick"
2016
The San Juans
Vimeo "Staff Pick"
2014
Eliot Jackson — Green River, UT
Red Bull Illume "Finalist: Energy"
2013

Things I've learned and skills I've earned.

1.

1.

Craig Grant - BTS -Kamloops, British Columbia.

Keep creating, keep learning.

My creative journey started in design, as the combination of type and imagery on the page fascinated me. Then I needed images for my work, so I started taking photos. This process repeated over the years, and I taught myself a range of skills. While I tend to focus on films and photography these days, that DIY spirit carries with me and informs my current work.

2.

Joey Schusler, Iceland, 2015
Not me. I never rest on the job.
Not me. I never rest on the job.
Not me. I never rest on the job.

Building a brand takes commitment.

My goal is to make brands relevant to people's lives and give them more significant roles beyond just providing things to buy. I spent a decade at Yeti Cycles, helping to re-establish the brand and create a visual identity through films, photography, interactive sites, print, etc. You can't let fear guide your decisions. Be bold. Be authentic.

My goal is to make brands relevant to people’s lives and give them more significant roles beyond just providing things to buy. I spent a decade at Yeti Cycles, helping to re-establish the brand and create a visual identity through films, photography, interactive sites, print, and so on. You can’t let fear guide your decisions. Be bold. Be authentic.

3.

Craig Grant – BTS -Kamloops, British Columbia.

Crafting stories is fun, but it's hard work.

My background moving quickly in uncertain conditions with small, tight-knit teams to capture pure visceral moments and authentic stories have manifested a DIY spirit of getting my hands dirty in the entire creative process. It requires hard work and many late late late late nights, but it's all worth it when the images and sound come together just right.

4.

BTS_SkiTow_LoRes
You can't do it alone.

Collaboration makes things better.

You don't know it all, so you need to team up. It takes time to find your tribe of trusted collaborators, but once you do ideas flourish, problems get solved, and the work gets elevated in unexpected ways. Plus, after a successful project, it is more fun to share a beer and celebrate with others than sip alone.

5.

Craig Grant, BTS, Canada, 2017

Nothing better than a good photo.

I have found that no matter what creative challenge I embark on, high-quality imagery is critical. As compelling photography makes you stare and wonder. As I evolve my visual style, a new goal is to capture a place's connection, not just the beauty of a landscape or a moment of action.

Let's grab a beer and talk f/stops or something.

©2020