NO FLUFF

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STUFF

Craig Grant, BTS, Canada, 2017
Craig Grant, 2016, Colorado, Fall
I hate selfies.

I am a self-taught filmmaker, photographer, and creative director working at the intersection of sport and culture. I focus on making short films, commercial edits, and imagery for interactive experiences. I strive to provide an escape into compelling environments and communicate authentic stories that make a human connection.

For the last decade, I spent my days at Yeti Cycles crafting their visuals and media projects. Over time these efforts help build a brand and create a "freak" like following, but my curiosity to explore a world beyond two wheels could not be ignored. So, I struck out on my own (freelance). What remains constant is a "DIY" spirit of getting my hands dirty in the entire process and doing great work.

Awards & Recognition

Yeti Cycles

Vimeo "Best of the Year"

Yeti Cycles: SB165

Vimeo "Staff Pick"

2019

Photo Vagabond

Vimeo "Staff Pick"

2018

Photo Vagabond

Mountain Film "Official Selection"

2019

ColoRADo

Mountain Film "Official Selection"

Jubal Davis — Crested Butte, CO

Red Bull Illume "Finalist: Wings"

2019

Silent Shredder

Vimeo "Staff Pick"

2017

High Altitude Lines

Vimeo "Staff Pick"

2017

Fringe of Whitefish

Vimeo "Staff Pick"

2017

Iceland Escape

Mountain Film "Official Selection"

2016

Southwest Wandering

Vimeo "Staff Pick"

2016

The San Juans

Vimeo "Staff Pick"

2014

Eliot Jackson — Green River, UT

Red Bull Illume "Finalist: Energy"

2013

Yeti Cycles
Vimeo "Best of the Year"
Yeti Cycles: SB165
Vimeo "Staff Pick"
2019
Photo Vagabond
Vimeo "Staff Pick"
2018
Photo Vagabond
Mountain Film "Official Selection"
2019
ColoRADo
Mountain Film "Official Selection"
2019
Jubal Davis — Crested Butte, CO
Red Bull Illume "Finalist: Wings"
2019
Silent Shredder
Vimeo "Staff Pick"
2017
High Altitude Lines
Vimeo "Staff Pick"
2017
Fringe of Whitefish
Vimeo "Staff Pick"
2017
Iceland Escape
Mountain Film "Official Selection"
2016
Southwest Wandering
Vimeo "Staff Pick"
2016
The San Juans
Vimeo "Staff Pick"
2014
Eliot Jackson — Green River, UT
Red Bull Illume "Finalist: Energy"
2013

Things I've learned and skills I've earned.

1

1

Craig Grant - BTS -Kamloops, British Columbia.

Keep creating, keep learning.

My creative journey started in design, as the combination of type and imagery on the page fascinated me. Then I needed images for my work, so I started taking photos. This process repeated over the years and I taught myself a range of skills. What I learned then carries with me and informs my current work.

2

Craig Grant – BTS -Kamloops, British Columbia.

Crafting stories is fun, but it's hard work.

I started out by capturing pure visceral moments in great light, but now the story drives what I film. It requires hard work and many late late late late nights, but when the images and sound come together just right — it's all worth it.

3

BTS_SkiTow_LoRes
You can't do it alone.

Collaboration makes things better.

You don't know it all, so you need to team up. It takes time to find your tribe of trusted collaborators, but once you do ideas flourish, problems get solved, and the work gets elevated in unexpected ways. Plus after a successful project, it is more fun to share a beer and celebrate with others than sip alone.

4

Craig Grant, BTS, Canada, 2017

Nothing better than a good photo.

I have found that no matter what creative challenge I embark on, high-quality imagery is critical. As compelling photography makes you stare and wonder. As I evolve my visual style, a new goal is to capture the connection to a place, not just the beauty of a landscape or a moment of action.

5

Joey Schusler, Iceland, 2015
Not me. I never rest on the job.
Not me. I never rest on the job.
Not me. I never rest on the job.

Building a brand takes commitment.

My goal is to make brands relevant to people’s lives and give them more significant roles beyond just providing things to buy. I spent a decade at Yeti Cycles, helping to re-establish the brand and create a visual identity through films, photography, interactive sites, print, and so on. You can’t let fear guide your decisions. Be bold. Be authentic.

My goal is to make brands relevant to people’s lives and give them more significant roles beyond just providing things to buy. I spent a decade at Yeti Cycles, helping to re-establish the brand and create a visual identity through films, photography, interactive sites, print, and so on. You can’t let fear guide your decisions. Be bold. Be authentic.

Let's grab a beer and talk f/stops.

Craig Grant, BTS, Kootenays, 2014

The process of collab—ing with committed brands, agencies, and individuals on projects big and small gets me stoked.

720-841-5690

Instagram  yeah finally!

©2020