I started my creative journey in graphic design as the fusion of type and imagery on the page fascinated me. Day after day of studying books and the legends of design, I began the arduous process of learning the craft. Then I needed images for my work, so I started taking photos and the process repeated. Over the years I worked hard to teach myself a range of skills to become self-reliant. That "DIY" spirit of getting my hands dirty in all aspects of the creative process carries with me to this day.
I avoided video early on in my work, as the image quality sucked unless you were in Hollywood. That changed once cinematic quality cameras became available to the many. I started by capturing pure visceral moments in great light, but now the story drives what I film. I strive for that feeling when the images and sound come together just right. It requires hard work and many late late late late nights.
My journey into photography started as a need to capture assets for my design work. That need grew into love, as there is no better feeling than taking a photo that makes you stare and wonder. As I evolve my visual style, a new goal is to capture the connection to a place not just the beauty of a landscape or a moment of action.
Everyone needs a website, but to what end? Most sites look the same and deliver very little joy. I choose to build experiences that create interest and allow users to interact, learn, and have fun. To achieve this, I work with developers I don't </code> from the start in the same room. This collab may take longer, but you build a better product. I support the projects over time with "fresh" content and updates as the user experience needs to evolve.
My goal is to make brands relevant to people’s lives and give them more significant roles rather than just providing things to buy. It seems simple, but it takes time, patience, and many arguments discussions. You can't let fear guide your decisions. Be bold. Be authentic.