I focus on the culture and sport of people exploring the natural world.

I focus on the culture and sport of people exploring the natural world.

I focus on the culture and sport of people exploring the natural world.

I focus on the culture and sport of people exploring the natural world.

Craig Grant, Colorado
I like going outside, but I don't like selfies.

I'm a self-taught creative director that can design, make films, and take photos. My work provides escape into compelling and authentic environments while making a human connection. No fluff, just the good stuff.

For the last decade, I worked at Yeti Cycles as their creative director but now I am forging a new path of my own. What remains constant is my DIY spirit of getting my hands dirty in all aspects of the creative process. When not working out in the field, I am at home in Colorado.

Craig Grant, Product, Yeti Cycles
That's Yeti for Bikes not Coolers

Things I've learned and skills I've earned.

1

Keep creating, keep learning.

I started my creative journey in design, as the fusion of type and imagery on the page fascinated me. Day after day, I began the arduous task of learning the craft. Then I needed images for my work, so I started taking photos. This process repeated over the years and I worked hard to teach myself a range of skills to become self-reliant. That "DIY" spirit of getting my hands dirty in all aspects of the creative process carries with me to this day.

Joey Schusler, Iceland, 2015
No time to lie down (this is not me).

2

Crafting stories is fun, but it's hard work.

I started out by capturing pure visceral moments in great light, but now the story drives what I film. I strive for that feeling when the images and sound come together just right. It requires hard work and many late late late late nights but when it all comes together it's all worth it.

Craig Grant - BTS -Kamloops, British Columbia.
Normally, I don't shoot from a parking lot.

3

Nothing better than a good photo.

Nothing better than a good photo.

I have found that no matter what creative challenge I embark on imagery is key. As compelling photography makes you stare and wonder. Telling a story without words.  As I evolve my visual style, a new goal is to capture the connection to a place not just the beauty of a landscape or a moment of action.

4

Collaboration makes things better.

Drop the ego. You don't know it all, so you need to team up. It takes time to find your tribe of trusted collaborators, but once you do ideas flourish, problems get solved, and the work gets elevated in unexpected ways. Plus after a successful project, it is more fun to share a beer and celebrate with others than sip alone.

BTS_SkiTow_LoRes
You can't do it alone.
You can't do it alone.

5

Building a brand takes commitment.

My goal is to make brands relevant to people’s lives and give them more significant roles rather than just providing things to buy. It seems simple, but it takes time, patience, and many arguments discussions. I spent a decade at Yeti Cycles, helping to re-establish the brand and create a visual identity through films, photography, interactive sites, print, and so on. What I found is to be successful you can’t let fear guide your decisions. Be bold. Be authentic.

I am not afraid to voice my opinion. Just ask my old boss, Chris. I am still working on the nuance of arguing nicely, but it's coming — being a dad helps teach you patience.

Recognition is nice, but I'm all about what's next.

I have been recognized by the likes of the Vimeo (Staff Picks), Mountain Film, Bike Mag, Outside, Communication Arts, awwwards, and Red Bull Illume. While recognition is nice, the process of creating good work with other like-minded creatives and committed clients partners is what really gets me stoked.

Craig Grant, Elliot Jackson, Green River, Utah
Red Bull Illume Semi-Finalist 2013.
Red Bull Illume Semi-Finalist 2013.
Red Bull Illume Semi-Finalist 2013.

Let's grab a beer and talk f/stops or something.

Contact Me
Stalkers

Vimeo
Instagram maybe one day

Craig Grant, Kootenays, 2014
Working the f/stops in the field.