Born and bred in Colorado, Sam has spent his life in the mountains skiing, biking, and climbing. It all started at a young age with his brother, daring each other into the next stupid adventure. That has not changed all these years later, as no matter the season, he still pushes himself and friends to do shit they shouldn’t.
Yeti Cycles has based its operations in Colorado since the first mountain bike world championships way back in ’90. They may not have been born here, but they were bred here. The short film was an ode to some of the people, places, and trails that make Colorado “RAD.”