Our Process "R&D"
Our Process "R&D"

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Brand Film

Our Process "R&D"

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Making it right means sweating the details, clues that only those well-versed would notice like a trademark "stack-of-dimes" welds on each Yeti frame. Prototypes and race bikes are burned and tested at their HQ in Golden, Colorado. Shane Cole, Yeti's lead welder/fabricator, gives a glimpse into this process.

Yeti Cycles has based its operations in Colorado since the first mountain bike world championships way back in ’90. They may not have been born here, but they were bred here. The short film was an ode to some of the people, places, and trails that make Colorado “RAD.”

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Director
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Director
Co-Cinematographer
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