OUR PROCESS:

R&D

R&D

R&D

Yeti Cycles, Our Process, Cover Image

Making it right means sweating the details, clues that only those well-versed would notice like a trademark "stack-of-dimes" welds on each Yeti frame. Prototypes and race bikes are burned and tested at their HQ in Golden, Colorado. Shane Cole, Yeti's lead welder/fabricator, gives a glimpse into this process.

Client:

Yeti Cycles

My Role:

Director
Creative Direction
Cinematography

Collab:

Cinematography / Edit, John Reynolds

Yeti Cycles, Our Process, Framegrab
Yeti Cycles, Our Process, Framegrab
Yeti Cycles, Our Process, Framegrab
Yeti Cycles, Our Process, Framegrab
Yeti Cycles, Our Process, Framegrab
Yeti Cycles, Our Process, Framegrab
Yeti Cycles, Our Process, Framegrab
Yeti Cycles, Our Process, Framegrab
Yeti Cycles, Our Process, Framegrab

Next Film:

©2020