For the release of Patagonia’s Nano-Air hoody, we chased athletes through the woods and peaks to test the proprietary insulation and wicking waffle knit fabric. Staying true to the authentic nature of everything Patagonia does, close camera tracking techniques were employed to focus on the athlete's physical exertion.
Yeti Cycles has based its operations in Colorado since the first mountain bike world championships way back in ’90. They may not have been born here, but they were bred here. The short film was an ode to some of the people, places, and trails that make Colorado “RAD.”