Armed with a wry smile and cunning skill on the bike, he is a man of few words. He prefers to let his riding do the talking. Richie Rude is the Silent Shredder.
Yeti Cycles has based its operations in Colorado since the first mountain bike world championships way back in ’90. They may not have been born here, but they were bred here. The short film was an ode to some of the people, places, and trails that make Colorado “RAD.”