The SB165 is the master of the Gnarniverse. It was created to get after whatever you're getting after. The product video showed how the bike performed "outside the tape" and on the lines where mistakes can't happen. Seamlessly cutting between varied trail locations gave a sense of its capabilities and provided a distinct look.
Good Fortune Collective Yeti Cycles
Director Cinematography Edit / Color
Cinematography, Joey Schusler Sound Design, Keith White Motion GFX, Good Fortune Collective