YETI CYCLES:

SB165

SB165

SB165

Craig Grant, Yeti Cycles, SB165, Cover Image, 2019

The SB165 is the master of the Gnarniverse. It was created to get after whatever you're getting after. The product video showed how the bike performed "outside the tape" and on the lines where mistakes can't happen. Seamlessly cutting between varied trail locations gave a sense of its capabilities and provided a distinct look.

Client:

Good Fortune Collective
Yeti Cycles

My Role:

Director
Cinematography
Edit / Color

Collab:

Cinematography, Joey Schusler
Sound Design, Keith White
Motion GFX, Good Fortune Collective

Craig Grant, Yeti Cycles, SB165, Framegrab, 2019
Craig Grant, Yeti Cycles, SB165, Framegrab, 2019
Craig Grant, Yeti Cycles, SB165, Framegrab, 2019
Craig Grant, Yeti Cycles, SB165, Framegrab, 2019
Craig Grant, Yeti Cycles, SB165, Framegrab, 2019
Craig Grant, Yeti Cycles, SB165, Framegrab, 2019
Craig Grant, Yeti Cycles, SB165, Framegrab, 2019
Craig Grant, Yeti Cycles, SB165, Framegrab, 2019
Craig Grant, Yeti Cycles, SB165, Framegrab, 2019
Craig Grant, Yeti Cycles, SB165, Framegrab, 2019
Craig Grant, Yeti Cycles, SB165, Framegrab, 2019
Craig Grant, Yeti Cycles, SB165, Framegrab, 2019

©2020