Master of the Gnarniverse

Client

Yeti Cycles

Yeti Cycles

My Role

Co-Director
Cinematography
Editor

Director
Cinematographer
Editor

Director
Cinematographer
Editor

The SB165 was created to get after whatever you’re getting after. The product video showed how the bike performed "outside the tape" and on the lines where mistakes can’t happen. Seamlessly cutting between varied trail locations gave a sense of its capabilities and provided a distinct look.

CGrant_YetiCycles_SB165_Frame_04
CGrant_YetiCycles_SB165_Frame_05
CGrant_YetiCycles_SB165_Frame_06
CGrant_YetiCycles_SB165_Frame_08
CGrant_YetiCycles_SB165_Frame_07
CGrant_YetiCycles_SB165_Frame_09
CGrant_YetiCycles_SB165_Frame_10
CGrant_YetiCycles_SB165_Frame_12
CGrant_YetiCycles_SB165_Frame_11
CGrant_YetiCycles_SB165_Frame_16
CGrant_YetiCycles_SB165_Frame_18
CGrant_YetiCycles_SB165_Frame_17