Our Process

We build bikes, we want to ride.

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Yeti is a place where people linger around and recount the carnage from the lunchtime ride. The offices are cluttered with bike magazines, new parts waiting to be tested, and tons of bikes clamped in bike stands, ready for their next ride. Documenting this culture gives us a glimpse into how their collective experience makes their bikes better.

Yeti Cycles

CLIENT

Creative Direction, Director, Cinematography, Edit/Color, Photography

ROLE
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Yeti Cycles

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