Our Process

VIDEO, PHOTO

00

HOURS
HRS
HRS
HRS

:

X

03

MINUTES
MIN
MIN
MIN

:

X

00

SECONDS
SEC
SEC
SEC

Yeti is a place where people linger around and recount the carnage from the lunchtime ride. The offices are cluttered with bike magazines, new parts waiting to be tested, and tons of bikes clamped in bike stands, ready for their next ride. Documenting this culture gives us a glimpse into how their collective experience makes their bikes better.

Yeti Cycles

CLIENT

Creative Direction, Director, Cinematography, Color, Photography

MY ROLE
CGrant_20120228_OurProcess_069
CGrant_201002Factory041-1
CGrant_20120301_OurProcess_193
CGrant_200903Factory164
CGrant_200906FactoryImages014
CGrant_200906FactoryImages074
CGrant_20120228_OurProcess_040
CGrant_20120301_OurProcess_170
cg-circle-flat-rad-orange
CGrant_200806ProtoSuperX064
CGrant_200903Factory012-1
CGrant_201003_ProtoBuild_303-1
CGrant_200903Factory224
CGrant_200805MSCAngleFire160
CGrant_200804TestCampLife068
CGrant_2012_Assembly_Ross
CGrant_200806ProtoSuperX068-1