Proven Here

They talk, we shred.

Some companies say they test products, Yeti Cycles wanted to "prove it". So, we took their ride driven bikes on trails across the world. The project resulted in a 2yr+ campaign that spanned short films *staff picks*, interactive features, and print drops. They talk, we shred.

Craig Grant, Iceland, 2015

Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Cinematic Videos

Crafting rich cinematic films formed the backbone of the project. Filming was no easy task. It required lugging gear under our own power at first light.

“Mountain bikers are a keen bunch and wary of fakery so we took pride in capturing authentic experiences. ”

I said that.
Craig Grant, Whitefish, MT
Craig Grant, John Reynolds, At Work in Whitefish MT
Craig Grant, Whitefish, MT
DTrumpore_201602_NewZealand_164
20120413_GreenRiverUT_1384_1
Interactive Features

The films and photos, and stories were integrated into yeticycles.com as interactive features. Long format pages filled the users in on each excursion.

Craig Grant, Website, Yeti Cycles, Proven Here
Craig Grant, Website, Yeti Cycles, Proven Here
Craig Grant, Website, Yeti Cycles, Proven Here
Craig Grant, Website, Yeti Cycles, Proven Here
Craig Grant, Website, Yeti Cycles, Proven Here
Ads Suck

Well, traditional placements do. Instead, a creative 3-page buy allowed for un-branded beauty photo to lead, followed by messaging on the campaign. 

Craig Grant, Yeti Cycles, Proven Here, Ad
Craig Grant, Yeti Cycles, Proven Here, Ad
Craig Grant, Yeti Cycles, Proven Here, Ad
Craig Grant, Yeti Cycles, Proven Here, Ad
Rad Photos

Photos were captured during the excursions. Switching from motion to stills, not a problem. All f/stops, all day. 

Photos were captured during the excursions. Switching from motion to stills, not a problem. All f/stops, all day. 

Not one to waste an opportunity, photos were captured during the excursions.

Craig Grant, Southwest, Utah
DTrumpore_201602_NewZealand_103
Craig Grant, Joey Schusler, Colorado
CGrant_20120726_JacksonHoleWY_4066
Craig Grant, Whitefish, MT
Craig Grant, Whitefish, MT
201501_GreenRiver_0701
201501_GreenRiver_1499
DTrumpore_201602_NewZealand_213

Client
Yeti Cycles

My Role
Directon
Cinematography

Editing

Photography

Interactive Design
Print Design

Production

Writing

Proejct Type
Campaign

Project Type
Campaign

Project Type
Campaign

Project Type
Campaign

Collab
Joey Schusler video/photo
Legwork Studio interactive
Dave Trumpore photo

1M+

1M+

Plays on Yeti Cycles, Vimeo, YouTube probably more now

50%

Increase in traffic to yeticycles.com on release days

3

Vimeo *staff picks* yeah boy


1

Telluride Mountain Film *official selection* holla