Proven Here

FILM, PHOTO, CAMPAIGN

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Some companies say they test products. Yeti Cycles wanted to "prove it." Mountain bikers are a keen bunch and wary of fakery, so we took pride in capturing authentic experiences. The project resulted in a 2yr+ campaign that spawned a series of short films, interactive posts, and print drops.

Yeti Cycles

CLIENT

Creative Direction, Director, Cinematography, Editor, Color, Photography

MY ROLE
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New Zealand "Proven Here"

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Craig Grant, Yeti Cycles, Proven Here, Ad
Craig Grant, Yeti Cycles, Proven Here, Ad

Photos by: Dave Trumpore

The Kootenays "Proven Here"

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The Tetons "Proven Here"

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The San Juans "Proven Here"

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