Ride Driven

Yeti Cycles is a legendary cycling company with a heritage of building bikes that are "Ride Driven". Since most people can't demo shred it before they buy, how do you convey the ride experience online? The "solution", you build a digital platform yeticycles.com/bikes that focuses on its trail capabilities. No bullshit. Speak plainly and inform.

Yeti Cycles is a legendary cycling company with a heritage of building high-end bikes "10k" that are ride driven. Since most people can't demo shred it before they buy, how do you convey the ride experience online? The "solution", you build a digital platform yeticycles.com/bikes that displays its trail capabilities. No bullshit. Speak plainly and inform.

Make a Statement

You have a few seconds to make a first impression, so hit 'em with the goods. The landing page for each model has a clean, sophisticated aesthetic.

Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website
Proper Use

Rather than use vague terms to describe intended use, animated terrain graphs provide the rider with a visual indicator of each model's trail capabilities.

Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website
2019_SB150_Lenawee_Screencap
Craig Grant, Yeti Cycles, Terrain Graphs
2019_SB100_Bellingham_Screencap
Craig Grant, Yeti Cycles, Terrain Graphs
2019_SB150_Revelstoke_Screencap
Craig Grant, Craig Grant, Yeti Cycles, Terrain Graphs
Content Cues

Typography and cinematic clips head each section of the overview. Allowing users to intuitively understand the content that lies within.

Craig Grant, Yeti Cycles, Bikes, Website
Bikes_Technology_Cover
Craig Grant, Yeti Cycles, Bikes, Website
Bikes_OurProcess_Contents

The contents sections "TOC" provided an entry point for a deep dive into the product details. An inventive open and close navigation allowed quick access.

Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Technology
Craig Grant, Yeti Cycles, Bikes, Technology
Craig Grant, Yeti Cycles, Bikes, Technology
Craig Grant, Yeti Cycles, Bikes, Technology
Craig Grant, Yeti Cycles, Bikes, Technology
Craig Grant, Yeti Cycles, Bikes, Technology
Ride'Em Fast

Cinematic product vids were created to mix the beauty of riding with the real-time feeling of trail speed.

Craig Grant, Kootenays, 2014
Craig Grant, Bellingham, Washington
Craig Grant, Bellingham, Washington
Craig Grant, Jubal Davis, Lenawee, Colorado
Revelstoke, Yeti Cycles

Every aspect of the site was geared to show how the bike's features perform on the trail.

Craig Grant, Shawn Neer, Lenawee, Colorado
Make It Simple

Switch Infinity suspension is Yeti's core differentiating factor. 3/D Animations informed riders on how the system works in a simple manner.

Easy Access

Technical info is critical to riders, but we did not want it to burden the page. So an overlay system was utilized that allowed spec, reviews, and support to be just a click away.

Craig Grant, Yeti Cycles, Bikes, Website
Bikes_Tech_Kits
Bikes_Tech_Support_Reviews
Bikes_Tech_Support_FAQ
Bikes_Tech_Support_ShockSetup
Bikes_Tech_Support_ShockSetup_Mobile
Beautiful Details

Product photography was lovingly taken to highlight the design. Stripping the unnecessary to put details front and center.

Not one to waste an opportunity, photos were captured during the excursions.

Client
Yeti Cycles

My Role
Creative Direction
Interactive Design
Product Photos
Photography
Cinematography
Production
Writing

My Role
Creative Direction
Interactive Design
Product Photos
Photography
Cinematography
Production
Writing

My Role
Creative Direction
Interactive Design
Product Photos
Photography
Cinematography
Production
Writing

My Role
Creative Direction
Interactive Design
Product Photos
Photography
Cinematography
Production
Writing

My Role
Creative Direction
Interactive Design
Product Photos
Photography
Cinematography
Production
Writing

Project Type
Interactive
Video

Project Type
Interactive
Video

Project Type
Interactive
Video

Project Type
Interactive
Video

Project Type
Interactive
Video

Collab
Legwork Studios interactive
Joey Schusler video

Collab
Legwork Studios interactive
Joey Schusler video

112%

112%

Increase in traffic to yeticycles.com/bikes

100k+

100k+

Views of product videos  probably more now

1

1

1

awwwards *honorable mention*

awwwards *honorable mention*

awwwards *honorable mention*

awwwards *honorable mention*

awwwards *honorable mention*

1

Comm Arts - webpick of the day