Yeti Cycles

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Yeti Cycles is a legendary cycling company with a heritage of building bikes that are "Ride Driven". How do you convey that ride experience online? You create cinematic videos and photography that demonstrate trail capabilities, along with product imagery that strips away the unnecessary to highlight the design. No bullshit. Just show the damn bike.

Yeti Cycles

CLIENT

Creative Direction, Director, Cinematography, Edit / Color
Photography, Studio Imagery

MY ROLE

Website Teaser

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Switch Infinity

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Yeti Cycles - SB100

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Yeti Cycles - SB130

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