Yeti Cycles

Building the visual identity for a legendary cycling brand.

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Yeti Cycles is a legendary cycling company with a heritage of building bikes that are "Ride Driven". How do you convey that ride experience online? You create cinematic videos and photography that demonstrate trail capabilities, along with product imagery that strips away the unnecessary. No bullshit. Just show the damn bike.

Yeti Cycles

CLIENT

Creative Direction, Director, Cinematography, Edit / Color
Photography, Studio Imagery

ROLE
CGrant_20180614_SB5_Lenawee_237-1
CGrant_20180613_SB5_Lenawee_174
CGrant_20180613_SB5_Lenawee_29
2019_YetiCycles_SB100_Frame_Carbon_Dark_Mech_Overlay
CGrant_20180314_Bellingham_186
CGrant_SB100_Bellingham_Framegrab_05
CGrant_20180613_SB5_Lenawee_91
2019_YetiCycles_SB100_Detail_Mech_Overlay
2019_YetiCycles_SB100_Detail_01
2019_YetiCycles_SB100_TS_Black_Dark_02
CGrant_20180314_Bellingham_283
CGrant_SB5_Lenawee_Framegrab_05
CGrant_SB100_Bellingham_Framegrab_02
CGrant_20180613_SB5_Lenawee_190
CGrant_20180615_SB130_Lenawee_119
CGrant_20180616_SB130_Lenawee_238

ColoRADo

B005_C069_0915HI