ColoRADo

An ode to the people, places, and trails.

B005_C072_09153S
B007_C029_0926AV
B006_C057_0916FQ
B006_C027_09161N
B004_C023_0913CY
B001_C090_0925TS
B001_C078_0425BJ
A015_C021_0627Z4
A002_C019_0528VJ

In addition to the main edit, three individual vignettes dove deeper into the personal stories of the "Yeti Ambassadors" who live in Colorado.

As my dad once said, "if there is not  a person in the photo, it is just a postcard." Still working on that in my images.

CGrant_20180927_CrestedButte_474
CGrant_20180918_Telluride_1130
CGrant_20180916_Telluride_454
CGrant_20180915_Telluride_231
CGrant_20180917_Telluride_723
CGrant_20180917_Telluride_1008
CGrant_20180914_Telluride_114
CGrant_20180917_Telluride_959
CGrant_20180627_CrestedButte_152
CGrant_20180629_CrestedButte_489
CGrant_20180628_CrestedButte_407
CGrant_20161006_Colorado_SB_978
CGrant_20180928_CrestedButte_672
CGrant_20180925_CrestedButte_226
CGrant_20180928_CrestedButte_788-2

An interactive site created a dedicated platform for the project. The art direction tailored the content and message into one centralized theme. 

ColoRADo_Screencap_02
ColoRADo_Screencap_08
ColoRADo_Screencap_07
ColoRADo_Screencap_10
ColoRADo_Screencap_15

A peek behind the scenes. All locations filmed in Colorado, with riders and creatives who make their home in Colorado.

CGrant_20180928_CrestedButte_690
CGrant_20180927_CrestedButte_534
CGrant_20180917_Telluride_1028
CGrant_20180917_Telluride_643
CGrant_20190424_Carbondale_39
CGrant_20180926_CrestedButte_277
Info

Yeti Cycles has based its operations in Colorado since the first mountain bike world championships way back in '90. They may not have been born here, but they were bred here. To pay respect, an ode to a few of the people, places, and trails that make Colorado "RAD" were documented.

Yeti Cycles has based its operations in Colorado since the first mountain bike world championships way back in '90. They may not have been born here, but they were bred here. To pay respect, an ode to a few of the people, places, and trails that make Colorado "RAD" were documented.

Yeti Cycles has based its operations in Colorado since the first mountain bike world championships way back in '90. They may not have been born here, but they were bred here. To pay respect, an ode to a few of the people, places, and trails that make Colorado "RAD" were documented.

Client

Yeti Cycles

Yeti Cycles

My Role

Director
Cinematography
Editor
Art Direction
Writing