Yeti Cycles has based its operations in Colorado since the first mountain bike world championships way back in '90. They may not have been born here, but they were bred here. To pay respect, an ode to a few of the people, places, and trails that make Colorado "RAD" were documented.
In addition to the main edit, three individual vignettes dove deeper into the personal stories of the "Yeti Ambassadors" who live in Colorado.
An interactive site created a dedicated platform for the project. The art direction tailored the content and message into one centralized theme.