Our Tribe

A diverse culture of bike freaks.

My Role

Film Direction
Cinematography
Creative Director
Photography
Editor

Client

Yeti Cycles

URL

The Yeti Tribe is a diverse group of "freaks" that share our devotion to owning and riding bikes. They come from all walks of life from around the globe and are as diverse as their riding preferences. The common thread is they love to ride. A campaign of films (5) and interactive sites documented the culture of the Tribe.

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Milner_Nepal10_0740

“Making the bike thing work for me has been phenomenal. It has taken me to so many places. ”

Dan Milner
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Photo by Dan Milner.

These films went beyond the shred and focused on unique stories. The edits combined interviews, riding, and the moments in between to tell a comprehensive narrative about the culture of riding.

Craig Grant, Shawn Neer, British Columbia
Craig Grant, Shawn Neer, British Columbia
Craig Grant, Shawn Neer, British Columbia

The backdrop played a crucial role in setting the tone. It helped explain how these environments shaped each person's views and connections to the world.

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Craig Grant, Shawn Neer, British Columbia
Craig Grant, Shawn Neer, British Columbia
Craig Grant, Shawn Neer, British Columbia
Dan Milner, Photo Vagabond by Craig Grant
Photo by Dan Milner
Dan Milner, Photo Vagabond by Craig Grant
Dan Milner, Photo Vagabond by Craig Grant

Irreverent moments were woven into the narrative of each story. These clips added a sense of levity, reminding us we are all just kids at heart having "fun" on our bikes.

Craig Grant Shawn Neer, British Columbia, Framegrab
Craig Grant Shawn Neer, British Columbia, Gif
Photo Vagabond, Weather

Interactive sites supported the films and highlighted the beautiful photography. The images were intertwined with quotes, gifs, and humorous vignettes allowing viewers to delve further into the story.

Photo Vagabond, Website, Desktop
Photo Vagabond, Website, Mobile
Craig Grant, Website, Racing Winter
Photo Vagabond, Website, Scroll
Craig Grant, Website, Racing Winter
Craig Grant, Website, Racing Winter
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Photo Vagabond, Website, Desktop
Dan Milner, Photo Vagabond by Craig Grant
"Banger" by Dan Milner.

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