RIDE DRIVEN

RIDE DRIVEN

RIDE DRIVEN

Building a visual identity for Yeti Cycles.

Building a visual identity for Yeti Cycles.

Yeti Cycles is a legendary cycling company with a heritage of building bikes that are "Ride Driven". How do you convey that ride experience online? You create cinematic videos and photography that demonstrate trail capabilities, along with product imagery that strips away the unnecessary to highlight the design. The content was used across their digital platforms to create a 360° experience. No bullshit. Just show the damn bike.

Yeti Cycles is a legendary cycling company with a heritage of building bikes that are "Ride Driven". How do you convey that ride experience online? You create cinematic videos and photography that demonstrate trail capabilities, along with product imagery that strips away the unnecessary to highlight the design. The content was used across their digital platforms to create a 360° experience. No bullshit. Just show the damn bike.

Yeti Cycles is a legendary cycling company with a heritage of building bikes that are "Ride Driven". How do you convey that ride experience online? You create cinematic videos and imagery that demonstrate the trail capabilities, along with product photography that strips away the unnecessary to highlight the design. The content was used across their digital platforms to create a 360° experience. No bullshit. Just show the damn bike.

Client:

Yeti Cycles

My Role:

Director
Cinematography
Edit / Color
Photography
Studio Photography
Creative Direction

Collab:

Cinematographer, Joey Schusler
Cinematographer, Ben Page
Sound Design, Scott Avery
Website, Legwork Studios

Product Video: SB5
01:25
Website Teaser
00:45
Craig Grant, Bellingham, Washington
Craig Grant, Bellingham, Washington
Craig Grant, Jubal Davis, Lenawee, Colorado
Craig Grant, Shawn Neer, Lenawee, Colorado
Craig Grant, Bellingham, Washington
Craig Grant, Shawn Neer, Lenawee, Colorado
Craig Grant, Shawn Neer, Lenawee, Colorado
Product Video: SB100
01:34
Product Video: SB150
01:30
CGrant_SB5_Lenawee_Framegrab_01
CGrant_SB5_Lenawee_Framegrab_05
CGrant_SB6_Revelstoke_Framegrab_02
CGrant_SB150_Revelstoke_Framegrab_03
CGrant_SB100_Bellingham_Framegrab_02
CGrant_SB100_Bellingham_Framegrab_05
Tech Video
01:11
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles

Next Project:

©2020