RIDE

DRIVEN

Building a visual identity for Yeti Cycles.

Website Teaser
00:45
Craig Grant, Bellingham, Washington
Craig Grant, Bellingham, Washington
Craig Grant, Jubal Davis, Lenawee, Colorado
Craig Grant, Shawn Neer, Lenawee, Colorado
Craig Grant, Bellingham, Washington
Craig Grant, Shawn Neer, Lenawee, Colorado
Craig Grant, Shawn Neer, Lenawee, Colorado
Product Video: SB100
01:34
Product Video: SB150
01:30
CGrant_SB5_Lenawee_Framegrab_01
CGrant_SB5_Lenawee_Framegrab_05
CGrant_SB6_Revelstoke_Framegrab_02
CGrant_SB150_Revelstoke_Framegrab_03
CGrant_SB100_Bellingham_Framegrab_02
CGrant_SB100_Bellingham_Framegrab_05
Tech Video
01:11
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles

Info

Yeti Cycles is a legendary cycling company with a heritage of building bikes that are "Ride Driven". How do you convey that ride experience to an online audience? You create cinematic videos and photography that demonstrate the trail capabilities, along with product imagery that strips away the unnecessary to highlight the design. The content was used across their digital platforms to create a 360° experience. No bullshit. Just show the damn bike.

Credits

Client

Yeti Cycles

Creative Direction

Craig Grant

Director

Craig Grant

Cinematography

Craig Grant, Joey Schusler, Ben Page

Photography

Craig Grant

Edit / Color

Craig Grant

Sound

Scott Avery / Cleod9

Website

Legwork Studios

Client
Yeti Cycles
Creative Direction
Craig Grant
Director
Craig Grant
Cinematography
Craig Grant, Joey Schusler, Ben Page
Photography
Craig Grant
Edit / Color
Craig Grant
Sound
Scott Avery / Cleod9
Website
Legwork Studios

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