Ride Driven

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Project

Building a visual identity for Yeti Cycles.

Info
Info
Info
Info

Yeti Cycles is a legendary cycling company with a heritage of building bikes that are "Ride Driven". How do you convey that ride experience to an online audience? You create cinematic videos and photography that demonstrate the trail capabilities, along with product imagery that strips away the unnecessary to highlight the design. The content was used across their digital platforms to create a 360° experience. No bullshit. Just show the damn bike.

Role
Role
Role
Role

Direction
Cinematography
Photography
Editing / Color

Go full send
Craig Grant, Bellingham, Washington
Craig Grant, Bellingham, Washington
Craig Grant, Jubal Davis, Lenawee, Colorado
Craig Grant, Shawn Neer, Lenawee, Colorado
Craig Grant, Shawn Neer, Lenawee, Colorado
Craig Grant, Bellingham, Washington
Craig Grant, Shawn Neer, Lenawee, Colorado
CGrant_SB5_Lenawee_Framegrab_01
CGrant_SB5_Lenawee_Framegrab_05
CGrant_SB6_Revelstoke_Framegrab_02
CGrant_SB150_Revelstoke_Framegrab_03
CGrant_SB100_Bellingham_Framegrab_02
CGrant_SB100_Bellingham_Framegrab_05
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles
Craig Grant, Product, Yeti Cycles