Ride Driven

A digital platform for Yeti Cycles.

Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website

Typography and slo-mo imagery provided content cues for each section. Intuitively keying users to what lies within.

Craig Grant, Yeti Cycles, Bikes, Website
Bikes_Technology_Cover
Craig Grant, Yeti Cycles, Bikes, Website
Bikes_OurProcess_Contents

Cinematic product vids were created to mix the beauty of riding with the real-time trail speed.

Craig Grant, Bellingham, Washington
Craig Grant, Bellingham, Washington
Craig Grant, Jubal Davis, Lenawee, Colorado
Revelstoke, Yeti Cycles

Rather than have vague terms, animated terrain graphs provide the rider with an intended use indicator of each model's trail capabilities.

Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website
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Craig Grant, Yeti Cycles, Terrain Graphs
2019_SB100_Bellingham_Screencap
Craig Grant, Yeti Cycles, Terrain Graphs
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Craig Grant, Craig Grant, Yeti Cycles, Terrain Graphs

Each section contained multiple chapters with detailed information, allowing users to take a deep dive. An inventive open and close navigation allowed quick access.

Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Website
Craig Grant, Yeti Cycles, Bikes, Technology
Craig Grant, Yeti Cycles, Bikes, Technology
Craig Grant, Yeti Cycles, Bikes, Technology
Craig Grant, Yeti Cycles, Bikes, Technology
Craig Grant, Yeti Cycles, Bikes, Technology
Craig Grant, Yeti Cycles, Bikes, Technology

Technical info is critical, but it can burden the page. An intuitive overlay system allowed for a clean page with easy access to specs at any time during the page scroll.

Craig Grant, Yeti Cycles, Bikes, Website
Bikes_Tech_Kits
Bikes_Tech_Support_Reviews
Bikes_Tech_Support_FAQ
Bikes_Tech_Support_ShockSetup
Bikes_Tech_Support_ShockSetup_Mobile

Product photography was lovingly taken to highlight the design. Stripping away the unnecessary.

Product photography was lovingly taken to highlight the design. Stripping away the unnecessary.

Product photography was lovingly taken to highlight the design. Stripping away the unnecessary.

Product photography was lovingly taken to highlight the design. Stripping away the unnecessary.

Info

Yeti Cycles is a legendary cycling company with a heritage of building bikes that are "Ride Driven". But how do you convey that ride experience online? You build a digital platform that demonstrates its trail capabilities. No bullshit. Speak plainly and inform.

Client

Yeti Cycles

URL
My Role

Creative Director
Designer
Writer
Film Director
Cinematography
Photography

Creative Director
Designer
Writer
Film Director
Cinematography
Photography

Creative Director
Designer
Writer
Film Director
Cinematography
Photography

Creative Director
Designer
Writer
Film Director
Cinematography
Photography

Creative Director
Designer
Writer
Film Director
Cinematography
Photography