Yeti Cycles 'Ride Driven'

Yeti Cycles is a legendary cycling company with a heritage of building bikes that are "Ride Driven". How do you convey that ride experience online? You create cinematic videos and photography that demonstrate trail capabilities, along with product imagery that strips away the unnecessary. No bullshit. Just show the damn bike.

Yeti Cycles

CLIENT

Director, Co-Cinematographer, Editor, Creative Direction, Photography, Studio Imagery

MY ROLE