Commercial &

Branded Content

That Resonates

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Richie Rude and Stu Dickson in Kamloops, British Columbia.
FIELD WORK

I am a freelance director and cinematographer. My work provides a visual escape into natural environments, conveying authentic stories across sport and culture. I take pride in a DIY spirit of moving quickly in uncertain conditions with tight-knit teams, getting my hands dirty in the entire creative process. I collab with brands and agencies on projects that span commercial, branded, and documentary genres.

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For over a decade, I worked at Yeti Cycles as their creative director and principal filmmaker. I was responsible for crafting short films, commercial edits, product content, photography, and designing interactive experiences. Over time, these efforts helped build the brand and create a "freak" like following, but I could no longer ignore my curiosity to explore a world beyond two wheels. So, I struck out on my own.

BACKGROUND

Things I've Learned

& Skills I've Earned

Richie Rude and Stu Dickson in Kamloops, British Columbia.
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Building a brand takes commitment

My goal is to make brands relevant to people's lives and give them more significant roles beyond just providing things to buy. I spent a decade at Yeti Cycles, helping to re-establish the brand and create a visual identity through films, photography, interactive sites, and print.

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Crafting stories is fun, but it's hard work

Crafting stories is fun, but it's hard work

Crafting stories is fun, but it's hard work

Moving quickly in uncertain conditions with small, tight-knit teams to capture authentic stories has required me to get my hands dirty in the entire creative process. It's hard work and many late nights, but it's all worth it when the images and sound come together just right.

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Keep creating, keep learning

My creative journey started in design, as the combination of type and imagery on the page fascinated me. As I needed images for my work, I started taking photos. Over the years I taught myself a range of skills, and that  DIY spirit carries with me and informs my current work.

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Collaboration makes things better

You don't know it all, so you need to team up. It takes time to find your tribe of trusted collaborators, but once you do ideas flourish, problems get solved, and the work gets elevated in unexpected ways. Plus, after a project, it is more fun to share a beer with others than sip alone.

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Nothing better than a good photo

Nothing better than a good photo

I have found that no matter what creative challenge I embark on, high-quality imagery is critical. As compelling photography makes you stare and wonder. As I evolve my visual style, my goal is to capture a feeling through the unexpected image not just the moment of action.

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Awards & Recognition

RIDING OFF CLIFFS

Musicbed Awards  "Official Selection"

2022

RIDING OFF CLIFFS

iF3 "Best Line, Standout Male Rider"

2022

Yeti Cycles

Vimeo "Best of the Year"

2020

Yeti Cycles: SB165

Vimeo "Staff Pick"

2019

Photo Vagabond

Mountain Film "Official Selection"

2019

ColoRADo

Mountain Film "Official Selection"

2019

Red Bull Illume

"Finalist: Wings"

2019

Photo Vagabond

Vimeo "Staff Pick"

2018

Silent Shredder

 Vimeo "Staff Pick"

2017

High Altitude Lines

Vimeo "Staff Pick"

2017

Fringe of Whitefish

Vimeo "Staff Pick"

2017

Iceland Escape

Mountain Film "Official Selection"

2016

Southwest Wandering

Vimeo "Staff Pick"

2016

The San Juans

Vimeo "Staff Pick"

2014

Red Bull Illume

"Finalist: Energy"

2013

RIDING OFF CLIFFS

Musicbed Awards  "Official Selection"

2022

RIDING OFF CLIFFS

iF3 "Best Line, Standout Male Rider"

2022

Yeti Cycles

Yeti Cycles

Yeti Cycles

Vimeo "Best of the Year"

2020

Yeti Cycles: SB165

Vimeo "Staff Pick"

2019

Photo Vagabond

Mountain Film "Official Selection"

2019

ColoRADo

Mountain Film "Official Selection"

2019

Red Bull Illume

Jubal Davis — Crested Butte, CO

"Finalist: Wings"

2019

Photo Vagabond

Vimeo "Staff Pick"

2018

Silent Shredder

Vimeo "Staff Pick"

2017

High Altitude Lines

Vimeo "Staff Pick"

2017

Fringe of Whitefish

Vimeo "Staff Pick"

2017

Iceland Escape

Mountain Film "Official Selection"

2016

Southwest Wandering

Southwest Wandering

Vimeo "Staff Pick"

2016

The San Juans

Vimeo "Staff Pick"

2014

Red Bull Illume

"Finalist: Energy"

2013

2016; Colorado; Fall; Personal; Sneakerboots; Craig Grant
I HATE SELFIES

Let's

Make

Something

Rad

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#SOCIALS
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