



Some like to become experts in one thing, but I prefer a jack-of-all-trades approach. I strive to be involved in all aspects of the creative process, from initial concept to final delivery. This approach creates full buy-in and ensures the work is executed, delivered, and implemented at a high level across all platforms.




Foster creativity by exploring techniques, styles, and actions that push boundaries and deliver outcomes beyond expectations. AKA work hard, try new sh#t, break stuff, keep pushing, and deliver on time and on budget.







For a decade plus, I worked at Yeti Cycles as their creative director. My visual pursuits began in design, merging imagery and type on the page. Then evolved into taking images, mostly bad ones, then better ones. This learning process repeated itself, and over time I became responsible for their website, short films, commercial edits, photography, and product launches. I still take on select design projects, see more design-wrk.




Going the extra mile with fervor to deliver high-quality work, whether in the field or on the set. I prefer moving quickly in uncertain conditions with small, tight-knit teams. No couches or craft services, but plenty of dirt on your boots, sweat on your brow, skinned knees, sore backs, and cold beers at the end of long days.







Crafting stories is fun, but it's hard work and late nights. Over the years, I've taught myself a range of skills, but I don't know it all, so it’s important to team up. While I focus on directing during production and editing in post, I rely on a team of talented collaborators to handle the rest. Ideas flourish, and the work is elevated in unexpected ways.

