Commercial &

Resonate Across

I am a director and cinematographer based in Colorado. My work provides a visual escape into natural environments, conveying authentic stories across sport and culture. I take pride in a DIY spirit of moving quickly in uncertain conditions with tight-knit teams, and getting my hands dirty in the entire creative process. I collab with brands and agencies on projects that span advertising and documentary genres.

For over a decade, I worked at Yeti Cycles as their creative director and principal filmmaker. I was responsible for crafting short films, commercial edits, product content, photography, and designing interactive experiences. Over time, these efforts helped build the brand and create a "freak" like following, but I could no longer ignore my curiosity to explore a world beyond two wheels. So, I struck out on my own. While I'm currently more focused on crafting stories with a mixture of images and sound, I stay fresh in my design and creative direction expertise. Hit the link below for a few select projects from over the years.

BACKGROUND

archive.craig-grant.com

[WRK—DESIGN]

[01]

Directing

I can't explain it. It's just a lot of decisions.

I know it's fun and harrowing all at once. Ultimately, the director is responsible for the project's success or failure, and controls almost every decision. Control is a relative term because stuff goes wrong, but I strive to create those rare moments when images and sound come together just right.

[02]

Cinematography

It's a fancy word for creating moving pictures.

When someone left a role at my previous company, I spoke up, "Yeah, I can do ciney stuff," even though I only shot still images at the time. Camera rentals, broken lenses, mismatched ND filters, waiting for light, frustration, and gratification ensued. Over the years, it’s become my primary form of image capture.

[03]

Editing

Collab w/Sound, Motion GFX, VFX, & Music Artists.

Crafting stories is fun, but it's hard work and late nights. Over the years, I taught myself a range of skills, and that DIY spirit informs my editing process. I don't know it all, so it’s important to team up. It takes time to find your tribe of trusted collaborators, but once you do, ideas flourish, we solve problems, and the work elevates in unexpected ways.

[04]

Photography

It's where I embarked on my creative journey.

It's where I embarked on my creative journey. My visual pursuits started in design, where I was fascinated by the combination of type and imagery on the page. I needed images for my work, so I bought a camera at age 28(ish) and started taking pictures—mostly bad ones. The design took a back seat, and after years, I began to progress and get things published. As I evolve my visual style, I aim to capture a moment through the unexpected; not just the shred.

[05]

Production

It's mainly about carrying bags and feeding people.

I prefer moving quickly in uncertain conditions with small, tight-knit teams to capture authentic stories. There are no couches or craft services here, but there is plenty of dirt on your boots, sweat on your brow, skinned knees, sore backs, and cold beers at the end of long days.

Awards & Recognition

Stay updated with fresh work and field notes. A Quarterly(ish) Newsletter for industry peeps and friends in my Rolodex.

NOT A SELFIE GUY

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