OUR PROCESS

OUR PROCESS

OUR PROCESS

We build bikes, we want to ride

Yeti is a place where people linger around and recount the carnage from the lunchtime ride. The offices are cluttered with bike magazines, new parts waiting to be tested, and tons of bikes clamped in bike stands ready for their next ride. During my time at Yeti, I worked to document this culture and give a glimpse into how their collective experience makes their bikes better.

Client:

Yeti Cycles

My Role:

Director
Cinematography
Color
Photography
Creative Direction

Collab:

Cinematography / Editor, John Reynolds

Our Process: R&D
03:52
Yeti Cycles, Our Process, Framegrab
Yeti Cycles, Our Process, Framegrab
Yeti Cycles, Our Process, Framegrab
Yeti Cycles, Our Process, Framegrab
Yeti Cycles, Our Process, Framegrab
Yeti Cycles, Our Process, Framegrab
Our Process: Lunch Ride
06:32
CGrant_200906FactoryImages014
CGrant_200906FactoryImages074
CGrant_200903Factory012-1
CGrant_201003_ProtoBuild_303
CGrant_200903Factory224
CGrant_200805MSCAngleFire160
CGrant_201103_YetiTestMachine158
CGrant_201011_EPSProtoBuild073-2
CGrant_200804TestCampLife073
CGrant_200807WC4MtSaintAnne499
CGrant_200806ProtoSuperX068-1

Next Project:

©2020