Our Process

We build bikes, we want to ride.

My Role

Creative Director
Cinematographer
Editor
Photographer

Client

Yeti Cycles

Yeti is a place where people linger around and recount the carnage from the lunchtime ride. The offices are cluttered with bike magazines, new parts waiting to be tested, and tons of bikes clamped in bike stands ready for their next ride. During my time at Yeti, I worked to document this culture and give a glimpse into how their collective experience makes their bikes better.

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“R&D concept bikes are burned and tested here, the flexible process allows us to churn out prototypes one day and race them the next.”

Chris Conroy, YETI President "Bossman"
— Chris Conroy, YETI President "Bossman".
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Our Process — The Lunch Ride
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