Yeti Cycles 'Proven Here'

Some companies say they are driven by the ride, but Yeti Cycles wanted to prove it. Mountain bikers are a keen bunch and wary of fakery, so our crew took pride in capturing authentic experiences filmed across the globe. The project resulted in a multi-year campaign that produced a series of award-winning short films, establishing the brand's identity for years to come.

Yeti Cycles

CLIENT

Director: Craig Grant
Cinematography: Craig Grant, Joey Schusler, John Reynolds
Edit: Craig Grant
Post Sound: Keith White Audio

CREDITS