Some companies say they are driven by the ride, but Yeti Cycles wanted to prove it. Mountain bikers are a keen bunch and wary of fakery, so we took pride in capturing authentic experiences filmed across the globe. The project resulted in a multi-year campaign that produced a series of short films and set the foundation for the brand's visual identity.
Director: Craig Grant
Cinematography: Craig Grant, Joey Schusler, John Reynolds
Edit: Craig Grant
Post Sound: Keith White Audio