PROVEN

HERE

Play

They talk. We shred.

Whitefish "Proven Here"
04:21
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
New Zealand "Proven Here"
04:24
San Juans "Proven Here"
05:30
Green River UT, Elliot Jackson, Craig Grant
Craig Grant, Southwest, Utah
Craig Grant, Whitefish, MT
CGrant_20120726_JacksonHoleWY_4066
Craig Grant, Joey Schusler, Colorado
Craig Grant, Whitefish, MT
Craig Grant, Whitefish, MT
Craig Grant, Iceland
Website Teaser
00:33
Craig Grant, Whitefish, MT

Info

Some companies say they test products. Yeti Cycles wanted to "prove it." So, we took their bikes on trails across the world. Mountain bikers are a keen bunch and wary of fakery, so we took pride in capturing authentic experiences. The project resulted in a 2yr+ campaign that spawned a series of short films. This project laid the foundation for Yeti to expand their brand communications through films and digital experiences.

Credits

Client

Yeti Cycles

Director

Craig Grant

Creative Direction

Craig Grant

Cinematography

Craig Grant, Joey Schusler

Co-Director

Joey Schusler

Photography

Craig Grant

Edit / Color

Craig Grant

Sound

Keith White

Website

Legwork Studios

Cast

Jared Graves, Richie Rude, Joey Schusler, Cody Kelley, Eliot Jackson, Michael Larsen

Client
Yeti Cycles
Director
Craig Grant
Creative Direction
Craig Grant
Cinematography
Craig Grant, Joey Schusler
Co-Director
Joey Schusler
Photography
Craig Grant
Edit / Color
Craig Grant
Sound
Keith White
Website
Legwork Studios
Cast
Jared Graves, Richie Rude, Joey Schusler, Cody Kelley, Eliot Jackson, Michael Larsen

©2020