Proven Here

They Talk, We Shred.

Some companies say they test products, Yeti Cycles wanted to "prove" it. So, we took their ride driven bikes on trails across the world. The project resulted in a 2yr+ campaign that spawned a series of short films and interactive drops.

Some companies say they test products, Yeti Cycles wanted to "prove" it. So, we took their ride driven bikes on trails across the world. The project resulted in a 2yr+ campaign that spawned a series of short films and interactive drops.

Some companies say they test products, Yeti Cycles wanted to "prove" it. So, we took their ride driven bikes on trails across the world. The project resulted in a 2yr+ campaign that spawned a series of short films and interactive drops.

Cinematic Films

Crafting rich cinematic films formed the backbone of the project. Filming was no easy task, lugging gear under our own power to trail at first light. 

Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here

“Mountain bikers are a keen bunch and wary of fakery, so we took pride in capturing authentic experiences. ”

— I said that.
Craig Grant, Iceland, 2015

Photography

Imagery is critical to any campaign. Switching from motion to stills, not a problem. All f/stops, all day.

Green River UT, Elliot Jackson, Craig Grant
Craig Grant, Whitefish, MT
Craig Grant, Southwest, Utah
CGrant_20120726_JacksonHoleWY_4066
Craig Grant, Joey Schusler, Colorado
Craig Grant, Whitefish, MT
Craig Grant, Whitefish, MT
Craig Grant, Iceland

Interactive Drops

The films, photos, and stories were integrated into long format interactive pages. Each quarter a new segment dropped onto the Yeti Cycles homepage.

Craig Grant, Website, Yeti Cycles, Proven Here
Craig Grant, Website, Yeti Cycles, Proven Here
Craig Grant, Website, Yeti Cycles, Proven Here
Craig Grant, Website, Yeti Cycles, Proven Here
Craig Grant, Website, Yeti Cycles, Proven Here
Craig Grant, Whitefish, MT
Client

Yeti Cycles

Yeti Cycles

My Role

Creative Director
Film Direction
Cinematography

Editor
Designer
Writing

Creative Director
Film Direction
Cinematography

Editor
Designer
Writing

Creative Director
Film Direction
Cinematography

Editor
Designer
Writing

1M+

1M+

Plays

50%

Increase in traffic on drops

3

Vimeo *staff picks*


1

Mountain Film *selection*