Some companies say they test products, Yeti Cycles wanted to "prove" it. So, we took their bikes on trails across the world. The project resulted in a 2yr+ campaign that spawned a series of short films and interactive drops. This project laid the foundation for Yeti to expand their brand communications through films and digital experiences.
The films, photos, and stories were integrated into long format interactive pages. Each quarter a new segment dropped onto the Yeti Cycles homepage.