Proven Here

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Project

They talk. We shred.

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Some companies say they test products. Yeti Cycles wanted to "prove it." So, we took their bikes on trails across the world. Mountain bikers are a keen bunch and wary of fakery, so we took pride in capturing authentic experiences. The project resulted in a 2yr+ campaign that spawned a series of short films. This project laid the foundation for Yeti to expand their brand communications through films and digital experiences.

Some companies say they test products. Yeti Cycles wanted to "prove it." So, we took their bikes on trails across the world. The project resulted in a 2yr+ campaign that spawned a series of short films and interactive drops. This project laid the foundation for Yeti to expand their brand communications through films and digital experiences.

Some companies say they test products. Yeti Cycles wanted to "prove it." So, we took their bikes on trails across the world. The project resulted in a 2yr+ campaign that spawned a series of short films and interactive drops. This project laid the foundation for Yeti to expand their brand communications through films and digital experiences.

Role
Role
Role
Role

Director
Cinematography
Editing / Color
Photography

Creative Director, Film Director, Co-Cinematographer, Edit, Color, Art Direction, Copywriting

Go Full Send
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Green River UT, Elliot Jackson, Craig Grant
Craig Grant, Southwest, Utah
Craig Grant, Whitefish, MT
CGrant_20120726_JacksonHoleWY_4066
Craig Grant, Joey Schusler, Colorado
Craig Grant, Whitefish, MT
Craig Grant, Whitefish, MT
Craig Grant, Iceland
Craig Grant, Whitefish, MT