PROVEN HERE

PROVEN HERE

PROVEN HERE

Play

They talk. We shred.

Some companies say they test products. Yeti Cycles wanted to "prove it." So, we took their bikes on trails across the world. Mountain bikers are a keen bunch and wary of fakery, so we took pride in capturing authentic experiences. The project resulted in a 2yr+ campaign that spawned a series of short films. This project laid the foundation for Yeti to expand their brand communications through films and digital experiences.

Client:

Yeti Cycles

My Role:

Director
Cinematography
Edit / Color
Photography
Creative Direction

Collab:

Cinematography, Joey Schusler
Sound Design, Keith White
Website, Legwork Studios

Whitefish "Proven Here"
04:21
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
Craig Grant, Yeti Cycles, Proven Here
New Zealand "Proven Here"
04:24
San Juans "Proven Here"
05:30
Green River UT, Elliot Jackson, Craig Grant
Craig Grant, Southwest, Utah
Craig Grant, Whitefish, MT
CGrant_20120726_JacksonHoleWY_4066
Craig Grant, Joey Schusler, Colorado
Craig Grant, Whitefish, MT
Craig Grant, Whitefish, MT
Craig Grant, Iceland
Website Teaser
00:33
Craig Grant, Whitefish, MT

Next Project:

©2020