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Yeti Cycles 'SB165'
The SB165 was created to get after whatever you’re getting after. The product video showed how the bike performed "outside the tape" and on the lines where mistakes can't happen. Seamlessly cutting between varied trail locations gave a sense of its capabilities and provided a distinct look.
Yeti Cycles
CLIENT
Agency: Good Fortune Collective
Director: Craig Grant
Co-Director: Joey Schusler
Cinematography: Joey Schusler, Craig Grant
Edit: Craig Grant
Post Sound: Keith White Audio
CREDITS
