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Building the visual identity for an iconic cycling brand.

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An ode to the people, places, and trails.

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An attempt to cast lines in the San Juan mountains.

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Heading north for one final rip.

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Launch of a hybrid hoody.

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Dan Milner photographer and adventure "nut".

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They Talk. We Shred.

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Into the gnar.

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We build bikes, we want to ride.